AUDIENCE DEVELOPMENT SPECIALIST

All-inclusive annual remuneration package: R 469 094 (Not negotiable) – Estimated monthly net salary R 22 655

MIINIMUM REQUIREMENTS

• 3-year Diploma in the Performing Arts or related field. Marketing / Public Relations or related qualifications will
  be considered if the applicant has experience working at a theatre.
• 3 years’ experience in theatre audience development / commercial theatre or similar environment.
  SUMMARY OF JOB SPECIFICATIONS
• Drive audience attendance to the programmed productions staged at PACOFS.
• Develop and implement tailored audience development plans for short and long-term benefit and effectiveness
  of the organisation.
• Develop and implement dynamic audience retention strategies for long-term benefit and effectiveness of the
  organisation.
• Plan and execute brand activations and showcases of productions scheduled to perform at the theatre.
• Manage audience development project logistics and related costs responsibly.
• Prepare reports and debriefing documents outlining audience development project performance / effectiveness
  and identified areas of improvement.
• Develop and implement tailored communication plans to promote audience attendance at Artistic productions.
• Closely monitor audience demands, sentiments and perceptions regarding the brand’s endeavors and ensure
  that they are represented in reports, to be addressed timeously and effectively.
• Develop proposals for new opportunities to enhance audience development efforts.
• Invite stakeholders and audiences for tours of the PACOFS premises, exposing them to “the world of performing
  arts” with the aim of attracting audiences to staged productions.
• Organise demonstrations of venue capabilities to attract audiences and encourage venue bookings for various
  types of functions (brand activations, launches, weddings, year-end functions, graduations etc.).
• Proactively seek partnership opportunities with creative arts community groups and organisation to encourage
  widespread provincial participation in the local performing arts industry.
  It is the responsibility of candidates with foreign qualifications to have them verified by the South African Qualifications
  Authority (SAQA) ● PACOFS reserves the right not to make an appointment ● Failure to submit all the requested
  documents may result in the application not being considered ● PACOFS subscribes to the principles of Employment
  Equity ●If you have not been contacted within three months after the closing date, please regard your application as
  unsuccessful.
  Applications consisting of a cover letter, comprehensive CV, certified copies of qualifications, including certified copy of
  matric/Grade 12 certificate, and certified copy of ID.
  Hand deliver application to: Performing Arts Centre of the Free State (PACOFS):
  12 First Avenue
  Bloemfontein
  OR
  E-mail application to: vacancy13@pacofs.co.za
  Enquiries: Mr. Karabelo Morake Tel: (051) 44 77771 ext. 2271
  Closing date: 30 July 2023

All the best with your applications