SENIOR CUSTOMER MARKETING MANAGER

Job Advert Summary

Clover is looking for an experienced Senior Customer Marketing Manager to develop brand strategies which are fully integrated with customer and company strategy driven by a understanding of the shopper by channel. Translate of the business strategy into a commercial argumement, which can be executed in the trading environment. 

Requirements

• Degree (Marketing Management )
• Business English: Fluent
• Computer literacy (Advanced)
• Relevant experience in applying job related concepts, techniques and processes at the required level
• Experience in working with senior management

Competencies

• Ability to influence
• Solves problems through effective decision making
• Clear and sound reasoning ability
• Proactive and action orientated
• Business acumen
• Brings a strategic contribution
• Collaborate with others to achieve a common objective
• Interpersonal effectiveness
• Thinking and reasoning logically
• Customer orientated
• Communicates effectively
• Application of financial principles and practices
• Ability to manage projects

Duties and Responsibilities

Develop trade stories to implement promotional and product launch strategy as well as broad business projects and objectives         

• Integrate customer and business activities aiding in developing promotional and product launch strategies
• Responsible for guidance on 12 month rolling promotional calendar, ensuring profitability and break-even analysis
• Lead promotional planning grids across channels and alignment of marketing activities
• Create selling stories for the trade
• Facilitate JBP’s between Clover and customer, including growth driver strategies to deliver on oragnisation objectives

Develop pricing and growth strategy     

• Deliver a pricing strategy linked to volume and value rationale
• Develop price adjustment rationale
• Understand the mix implication on business profitability
• Develop a model which accommodates price, discount frequency, standard costs and GM expectations
• Facilitate the selection an optimal product mix providing a return to the customer and business
• Determine size and growth options to validate cost of serving the market

Engage in cross functional internal business interactions             

• Align BU’s, Marketing and Commercial Development activities considering brand objectives
• Participate in the development of consumer plans/customer marketing plans in line with growth for the respective channels
• Utilise category management to further improve profitability and market share of brands
• Coordinate price increase implementations

Manage point of sale requirements       

• Develop clearly articulated point of sale requirements by channel
• Evaluate and select POP media
• Translate shopper insights into point of sale requirements
• Develop a clear understanding of shopper behaviour across the categories

Category management 

• Use category management to further improve profitability and market share of brands
• Develop a deep understanding of category definitions and growth drivers, in order to effectively communicate with customers and key stakeholders to effect change
• Meet shopper needs through segmentation of products into segments and formats according to the shopper decision tree
• Set a standard/target for the business to stive toward, taking into account customer strategies
• Set clear, realistic briefs for the execution team to implement based on outcomes from customer engagements

We are committed to Employment Equity and Transformation. Preference will be given to employees from designated groups.

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